The home of measurable creativity
If you've got an external communications problem or goal, we've almost certainly got the solution. We work to understand what success looks like for clients and propose budget-appropriate strategies that launch products and services, build brands, protect reputations and result in measurable outcomes your finance directors will love.Services
What we do
Media relations / Digital PR: Power of press office for dating app
Affiliate and Partnership Management: Amplifying Ariel’s #WashColdChallenge
Creative/Stunt and Digital PR: Willy Wonka 50th anniversary hotel
Traffic spikes and enquiry hikes for leading fitness client with press office PR
What happens to site traffic when a story reaches ‘viral’ (sorry) levels of global coverage?
Introducing Tom Gibbon: Our new head of content!
September 21, 2022
Place of birth: Northampton, but Gloucester is my spiritual -and literal – home How did you end up in PR?…
Radioactive: now accepting CVs from anywhere in the UK!
August 23, 2022
Ever wanted to work at Radioactive but, hmm, you’ve heard that nursery rhyme about our home city of Gloucester and…
‘Cash for coverage’ – PR practise entrants that know the price of everything and the value of nothing
July 25, 2022
Reporter Evie Barrett at PR Week has, after this tweet from journalist Nicholas Fearn, put together a fantastic and comprehensive…
In-house marketer at a brand? Win a £100 voucher for taking this post-pandemic budget survey!
May 25, 2022
Eighteen months ago, as a second UK lockdown loomed, we asked brands about their marketing budgets. Here were the findings.…
Introducing newbie Ojay Aito
May 23, 2022
Place of birth: Ibadan, Nigeria How did you end up in PR? Spent many sleep-deprived nights (I have small children)…
Introducing our new account director – Chelsey Downing
May 5, 2022
Place of birth: Cheltenham, England How did you end up in PR? I started writing about football in 2017 after…
March 24, 2022
‘Hey, Radioactive. It’s been a while! Have you been working out? No, hang on… you’ve done something different with your…
Sudeley Castle, Materials Market, and the NHS among five new client wins
February 16, 2022
In a great start to 2022, we’re welcoming five new clients across the business. The historic Sudeley Castle & Gardens…
NHS influencer marketing pilot has us seeing double!
February 16, 2022
We’ve kicked off 2022 with the exciting news that we’re delivering not one, but two pilot influencer marketing campaigns for…
We’ve partnered with performance marketing network Awin!
February 2, 2022
We’re excited to announce that we’re now an agency partner of Awin, the market-leading performance marketing network. With 240,000+ publishers…
SEVEN nominations in UK Digital PR Awards
January 31, 2022
At the end of last week, we found out that we’ve been shortlisted in ALL of the categories we entered…
Dancing on Ice star Mark Hanretty joins Radioactive’s client roster!
November 9, 2021
We’re thrilled to announce we’re now working with Dancing on Ice star Mark Hanretty! The skating pro, who this year is…
Introducing our new PR assistant, Evie Cripps!
October 28, 2021
Place of birth: Gloucester How did you end up in PR? I stumbled across it after a lot of research…
Radioactive 2.0 – people and policies
September 28, 2021
Since day one, we’ve talked about the fact that life happens in and around work. As we evolve and push…
Want a free Market Map report for your brand, worth £5,000+? Here’s how to beat your competitors on search
September 6, 2021
Calling all brand CMOs, marketing directors and those working in startups! We’re giving away three Market Map reports (starting from)…
Introducing our new account exec, Alannah Burton!
August 24, 2021
Place of birth: Worcester How did you end up in PR? I’ve been writing stories since I was a…
Propel Media Barometer Report
August 12, 2021
Public relations professionals have, for at least the last two decades, pondered what the best pitching strategy is, and like…
Introducing our new PR Assistant, Chris Canning!
August 11, 2021
Place of birth: Worcestershire How did you end up in PR? I did a Master’s in it. After finishing my…
Radioactive Group sees double with two huge client wins
August 9, 2021
Slow down for summer? Not a chance! We’re very happy to share that we’ve secured not one, but two huge new…
Introducing Newbie – Haseeb Ahmad
June 23, 2021
Introducing our new Junior Affiliate Manager, Haseeb! Place of birth: Lahore, Pakistan How did you end up working at Radioactive? …
TikTok Jump: what it means for brands and how to apply to it
June 23, 2021
What is TikTok Jump? TikTok has just announced the launch of its new TikTok Jump program, inviting third party providers…
Are PR stunts still relevant in 2021?
June 11, 2021
I recently gave a talk to a CIPR group, looking at creativity and, in particular, PR ‘stunts’. In it, I…
Introducing Newbie – Anders Nilsson
May 6, 2021
Introducing our new managing director, Anders Nilsson! Place of birth: Skillingaryd, Sweden How did you end up in PR? In…
Our public hunt for a managing director lands us TWO
March 30, 2021
In a blog and video shared in early February and viewed more than 6,000 times, I (Rich Leigh, HI!) invited…
Are you the next managing director of Radioactive PR?
February 5, 2021
This isn’t the usual way of doing this I know, but… I do quite enjoy the process of growing out…
The Magnificent Seven – 2021 off to a flyer with 7 new clients!
February 3, 2021
We’re already celebrating seven new client wins in 2021, six of which are new additions to our retained client roster.…
Marketers think budgets will stay flat or grow this next quarter
November 24, 2020
We recently put this call out to in-house marketers, asking direct questions about marketing budgets in response to the two…
Lockdown’s impact on how and where brands are spending on marketing
November 17, 2020
We’ve been running a survey asking in-house marketers how the UK’s two lockdowns have impacted their marketing budgets. We’ve asked…
Introducing Newbie – Olivia Furniss
October 22, 2020
Introducing our new digital PR account exec, Olivia! Place of birth: Birmingham (0121 for life!) How did you end up…
Gloucestershire Kickstart Scheme – we’ve shot past the 30 placements minimum!
September 18, 2020
Update – as of the 24th September, we’re at 51 confirmed placements across 26 companies! We recently announced that we’d…
On being stressed, growth, being kind, digital PR – oh, and hiring!
July 29, 2020
‘Oh mate, you sound preeetty stressed.’ That’s what a friend of mine said when they listened to the last episode of PR…
Winning new business when times are tough
May 11, 2020
It’s no secret that it’s been a tough time over the last couple of months, and continues to be in…
Journalists looking for non coronavirus-related content
April 6, 2020
As the whole world’s media is focused on reporting on the global pandemic coronavirus, its our job as communicators and…
PR in a Car – Episode 10 – The impact of Covid-19
March 27, 2020
In episode 10, we talk about the impact of Covid-19 on our agency and the wider industry to this point,…
Free communications support for businesses affected by coronavirus – come Google Hangout with us!
March 25, 2020
We recently published this roundup blog to help both PRs and journalists at what is obviously a very weird time indeed,…
Media training: why it’s important in a crisis
March 20, 2020
We know that business owners and spokespeople are being/going to be approached by the media to give interviews and statements…
PR and Coronavirus
March 11, 2020
Don’t worry, this isn’t one of those ‘9 things PR can learn about the effective spread of Coronavirus‘ thinkpieces. (Please…
PR in a Car – Episode 9 – What is ‘digital PR’ and is it something you need?
March 2, 2020
This week on PR in a Car, we’re talking about ‘digital PR’ – what it is, how and why it’s…
PR in a Car – Episode 8 – Why Influencer Marketing Needs to Grow Up – and How it Can
February 19, 2020
This week, we’re talking about influencer marketing – and about how brands keep throwing good money after bad on brand…
How to know you’re ready to work with a PR agency
February 13, 2020
As Head of New Business and Strategy and it’s my job to deal with everything from client briefs we receive…
PR in a Car – Episode 7 – Four Things Every Amazing Creative PR Idea Needs
February 12, 2020
This week’s PR in a Car is about the 4 things all good creative PR campaigns have in common. But…
PR in a Car – Episode 6 – Building a Team
February 5, 2020
In this episode of what people are calling ‘the best podcast by a PR man in a car from Gloucester’,…
Creative brand PR: Why we need vagina scented candles for comms to cut through
January 23, 2020
2020 has been pretty weird so far hasn’t it, news-wise? We’ve had Megxit, the murmurings of World War 3 and…
PR in a Car – Episode 5 – New to PR?
January 21, 2020
In this episode of PR in a Car – in response to a Reddit request (OH HAI r/PublicRelations) – I…
PR in a Car – Episode 4 – That Thing We Never Talk About
January 9, 2020
In this episode of PR in a Car, I talk about something we rarely hear much about – losing clients,…
PR in a Car – Episode 3 – New Year, New Structure
December 20, 2019
In this episode of PR in a Car, I talk about restructuring the agency for growth, focus areas and a renewed…
PR in a Car – Episode 2 – ‘Being the Best Client’
November 29, 2019
After the very kind reception for the first episode of PR in a Car, I was asked to talk about…
PR in a Car – Episode 1 – ‘Day Zero’
November 20, 2019
In this first episode of PR in a Car, I talk about getting trapped in the idea of what your business…
What hiding Instagram likes means for marketers
October 22, 2019
In early summer 2019, Instagram announced a move that could potentially be monumental for the social media world – it…
Announcing the Radioactive Group & Radioactive Talent
September 5, 2019
TLDR: new business(es). 2 minute video here explains more: In case you looked at the blog I posted yesterday about…
Agency impact: 1 year into our 4-day, same-pay work week
June 20, 2019
It’s been one year this week since we started our four-day, same-pay work week. To reiterate how it works for us:…
Putting what I’ve learnt during my Masters into PR experience practise!
April 18, 2019
By Sophie Price Whilst studying my Masters in PR & Comms I decided I needed to actually work in a…
PR: It’s not life or death
February 28, 2019
Walking into my 2nd week working at a PR agency while also completing my Masters in comms, I was tasked…
Introducing Newbie – Liz Hinds
January 2, 2019
Introducing Liz Hinds – beginning her internship at Radioactive PR today! Liz is also currently doing a Masters in PR, Communications and…
Agency impact: 6 months into our 4-day work week
December 12, 2018
It’s been just shy of six months since we started our four-day work week, without cutting staff pay. We trialled…
Radioactive PR agency featured on BBC One’s ‘The One Show’
November 9, 2018
If you were among the millions watching The One Show yesterday evening – Thursday the 8th November – you might…
Our 4-day work week, without cutting pay, 5 months in – AN UPDATE
November 8, 2018
It’s been more than five months since we announced that we were trialing a four-day work week, without cutting pay.…
Do start-ups need PR?
November 5, 2018
At Radioactive PR, we have loads of experience of working with start-ups and entrepreneurs. If you’re a start-up founder, or…
Why all start-ups should read this book (or this blog)
October 30, 2018
At Radioactive PR, we have lots of experience in supporting start-ups and entrepreneurs with PR. Depending on their needs, our…
FIFA and PR – we’re building on the incredible (lack of) success of our Fortnite PR offering!
October 22, 2018
Never knowingly ones to favour convention, we’ve decided to build on our ‘Fortnite and PR‘ online gaming/free PR consultation initiative,…
The new ASA influencer guidelines: 5 things you need to know
October 4, 2018
Being an influencer is a serious business, to the point where people shelve their Oxbridge degrees for a life of…
Fortnite and PR: Want a free PR consultation? Play online with us throughout October
October 3, 2018
Season 6 of Fortnite was released last week – so, we thought – why not hang an idea to game…
We’ve been hired by Bath Rugby again to tackle The Clash!
October 2, 2018
We have some great news – after we successfully managed The Clash 2018’s event PR (case study here), Bath Rugby recently got…
We’re *definitely* going to 4 day work weeks, without cutting pay
September 3, 2018
In mid-June, I announced our intention to trial a 4 day work week, without reducing staff pay. The trial started on…
We’ve landed a tasty new PR client: Vibrant Vegan!
August 6, 2018
A nice new win to announce to start the week (the week we begin the process of surveying staff and…
We’re going down to 4-day work weeks, without cutting pay
June 21, 2018
A couple of months ago, I asked myself – if today was ‘day zero’, and tomorrow day one, what kind…
Introducing newbie – Kirsty Oliver
June 19, 2018
Introducing Kirsty Oliver – starting at Radioactive PR as a senior account executive! Kirsty has worked in a range of…
New client win: a powerful partnership begins
May 10, 2018
We’ve another client joining our roster, and we can’t wait to rep them… (Sorry). Oxcloth is a relatively young brand, offering…
Let’s kill the idea that we’re ‘only as good as our last PR story’
March 19, 2018
The team and I had an ‘orientation’ session on SEO analytics and research tool Searchmetrics on Friday, looking at how we can better…
A handy calendar of PR, marketing and social media Twitter chats
February 22, 2018
I know what it’s like – you’re busy, and the last thing you feel like you have time for is…
Reading ‘Edelman and the Rise of Public Relations’ as the owner of a growing PR agency
February 6, 2018
I’ve had Franz Wisner’s book ‘Edelman and the Rise of Public Relations‘ – one-part ode to founder Daniel Edelman and…
Introducing newbie – Jade Jackson-Newman
January 3, 2018
Introducing Jade Jackson-Newman – starting at Radioactive PR as a senior account director! Jade brings nearly a decade’s experience to…
Now we are three – a PR agency birthday update
November 29, 2017
Just over a year ago, there were three of us at Radioactive PR – then called Rich Leigh and Company. Lydia, Emily…
Introducing Social Media Safeguard – reputation management service
November 23, 2017
We’ve seen a number of people in the public eye ‘outed’ recently, having said things in the past that have…
From DMs to WRs – how sliding into Direct Messages resulted in a global PR win
November 20, 2017
On the 31st of March, we introduced human flight company Gravity to the world. Here’s a case study of how that…
Radioactive Roundup in figures…and some news
October 13, 2017
If you can believe it, the Radioactive Roundup is almost seven months old! That’s… Close to 750 links to the…
PR insight: what kind of business bump does 15 minutes on Dragons’ Den give you?
August 21, 2017
[Updated on Thursday 24th August to include new stats!] On Sunday the 20th, a client of ours was featured in…
Introducing newbie – Holly Freeman
August 4, 2017
Place of birth: Gloucester Age: 18 What made you decide to go for an apprenticeship, and not head off to uni? I…
My slides from PR Fest 2017: “PR stunts – a relic of a bygone age, or a useful PR tactic?”
June 19, 2017
“A good dose of filth” was how my talk at last Thursday’s PR Fest in Edinburgh was described by Hotwire’s…
Ten digital marketing tools for start-ups
June 6, 2017
Generally as a start-up you are cash strapped, but need to create a buzz around your new business. This can…
Radioactive Roundup: The Seven Week Itch
May 19, 2017
It’s hard to believe it’s been seven weeks since we sent our first Radioactive Roundup message, but here we are! We’re…
Student ‘finishes essay in nightclub’ and gets a first for it – a PR twist in the story
May 18, 2017
In the last few days, a bit of a storm has been brewing. The situation – student finishes essay in…
Post photos to Instagram from your desktop (with how-to images)
May 10, 2017
Do you manage your company’s Instagram account? Or perhaps you work in a social media agency, and you manage one…
Gravity – British entrepreneur invents, builds and files patent for Iron Man-like flight suit
March 31, 2017
We’ve recently had a really nice spate of new client wins, including the UK’s biggest childcare website, Childcare.co.uk. In a…
Myths of PR – a cartoon giveaway and some great PR student reviews
March 29, 2017
In just 5 days, my very own actual book, Myths of PR (available to pre-order here on Amazon), is released!…
Introducing… Radioactive Roundup, our new daily WhatsApp group for startups
March 22, 2017
Want the top startup PR, marketing and business news on the go? It’s an exciting time at Radioactive PR HQ…
New client win: Childcare.co.uk picks us for consumer PR
March 17, 2017
Coming shortly after winning healthy snack brand Pulsin and Instagram scheduling service Hopper, we’ve another client joining the Radioactive family: The…
New client win: Pulsin picks Radioactive for consumer PR
March 1, 2017
It’s an exciting day at Radioactive PR HQ, as we welcome another new client! Hot on the heels of winning…
We have a new client – and if you manage social media accounts, you’ll love it!
February 17, 2017
We have a new client to announce that I think people working in/around social media will LOVE. Hopper is a fully-automated…
New year, new us: a couple of name changes
January 12, 2017
After two years, it’s time for a change on a couple of fronts, one of which is a bit… well,…
Agency rebrand – see more in the way of PR news and results
January 4, 2017
Sooo, we’ve recently made the switch from Rich Leigh & Company to Radioactive. We’ve kept a handful of the most…
What should you think about before hiring a PR company?
November 26, 2016
A public relations agency client is a business or brand that hires a PR company for its services. For business…
How to get your company noticed by your target market
November 23, 2016
To get your company noticed by your target market / audience, you should first try to understand who the target…
PR agency insight: what is a public relations strategy?
November 22, 2016
Brands or businesses who want to grow may look to public relations services to help get them out there and…
How can public relations influence people?
November 21, 2016
Public relations (or PR) is a marketing tool that is used to connect a company or a person (if it’s…
What do you look for before choosing a PR agency?
November 20, 2016
For business founders or in-house marketers who have never hired a PR agency before, it can be difficult to know…
When does it make sense to engage a PR agency?
November 18, 2016
Company founders who want to grow their business will often look to marketing (which can lead to hiring a PR agency)…
PR agency insight: what is the right way to do PR for startups?
November 17, 2016
We know that most startup businesses owners will at some point think about how PR can help to support their…
Why is public relations important to an organisation?
November 16, 2016
The majority of business owners have probably heard of public relations, but they might not necessarily understand what it is…
PR agency insight: what is digital PR exactly?
November 16, 2016
As everything is online, digital PR is really the only kind of PR that has any significant meaning anymore. With…
What makes a good PR agency?
November 15, 2016
For businesses that are new to the process of hiring a PR agency it can be challenging, especially when considering…
How can social media help public relations?
November 13, 2016
Public relations and social media both fall underneath the umbrella of marketing. Other things that classify as marketing might be…
Should public relations agencies ever guarantee media coverage?
November 11, 2016
If you’re about to invest money in a public relations agency / PR support then the burning questions you might…
How do public relations firms measure ROI?
November 10, 2016
As a public relations agency, and for anyone who works in the industry, we know it’s a common challenge for…
Public relations – How can it be used to manage a crisis?
November 8, 2016
Public relations can be used to effectively manage a crisis. Most people will be able to remember when a brand…
How can a PR campaign help my company grow?
November 7, 2016
If you are a business owner, or work in the marketing department at a company, you might want to know…
How does public relations support marketing?
November 5, 2016
For anyone looking to work in public relations or someone who might want to hire a PR agency to support…
What is the role of a PR agency?
November 4, 2016
What is the role of a PR agency? “Publicity is absolutely critical. A good PR story is infinitely more effective…