Welcome to The Core, a place where we share insights into the things that matter the most to us – creative thinking, our people, celebrating great work, and important announcements about the direction of Radioactive.
All the latest news
Five things that happened in PR this week
November 18, 2022
November 18, 2022 Hello and happy Friday! We’ve decided it’s high time we started talking to you all a bit more often so welcome to the first of what we intend to be a lengthy weekly series of the best things going on in PR right now. We’ve chosen a…
Five things you should know about digital PR and how it works
November 10, 2022
Digital PR can sometimes feel like a bit of a mystery, but it needn’t. It’s an effective and creative way…
A timely data visualisation: Liz Truss’ time in office compared!
October 20, 2022
We’ve been having fun with data and visualisations recently, and our new head of content Tom Gibbon pulled this timely…
Want to create the perfect PR pitch? A look at Propel’s Q4 ‘media barometer’ data dump!
October 11, 2022
The fourth of the quarterly ‘media barometer’ reports has been released today by ‘public relations management’ tool Propel. The report…
Deep dive: AI image generator DALL·E is now open to all – why should PRs and marketers care?
September 29, 2022
Words-to-image AI creator tool DALL·E is now available to all, without a waiting list. This is big news, and could…
Introducing Tom Gibbon: Our new head of content!
September 21, 2022
Place of birth: Northampton, but Gloucester is my spiritual -and literal – home How did you end up in PR?…
Radioactive: now accepting CVs from anywhere in the UK!
August 23, 2022
Ever wanted to work at Radioactive but, hmm, you’ve heard that nursery rhyme about our home city of Gloucester and…
‘Cash for coverage’ – PR practise entrants that know the price of everything and the value of nothing
July 25, 2022
Reporter Evie Barrett at PR Week has, after this tweet from journalist Nicholas Fearn, put together a fantastic and comprehensive…
In-house marketer at a brand? Win a £100 voucher for taking this post-pandemic budget survey!
May 25, 2022
Eighteen months ago, as a second UK lockdown loomed, we asked brands about their marketing budgets. Here were the findings.…
Introducing newbie Ojay Aito
May 23, 2022
Place of birth: Ibadan, Nigeria How did you end up in PR? Spent many sleep-deprived nights (I have small children)…