Welcome to The Core, a place where we share insights into the things that matter the most to us – creative thinking, our people, celebrating great work, and important announcements about the direction of Radioactive.
All the latest news
5 ways Chat GPT-4 (and AI in general) can help PR agencies
March 20, 2023
In 15 years of PR, I’ve seen my fair share of Next Big Things. That, almost always, gives way to the Next Big Thing after that. By now, drones should be delivering our 3D printed condensed calorie capsules, while we wave to the colleagues we’ve not once even met outside…
How to spring clean your PR strategy
March 20, 2023
Ah, spring! A time for hope, reflection, and, in the UK at least, a time to finally top up those…
Number of UK PR and marketing job ads at lowest point since Feb 2021
January 18, 2023
I’ve a fair amount to say about the PR industry as it stands, but perhaps that can be for another…
Watch our webinar with Propel – all about succeeding as a PR professional in 2023
December 2, 2022
This week, three of the Radioactive team joined PR tool Propel for a webinar looking at what it takes to…
Five things that happened in PR this week
November 18, 2022
November 18, 2022 Hello and happy Friday! We’ve decided it’s high time we started talking to you all a bit…
Five things you should know about digital PR and how it works
November 10, 2022
Digital PR can sometimes feel like a bit of a mystery, but it needn’t. It’s an effective and creative way…
A timely data visualisation: Liz Truss’ time in office compared!
October 20, 2022
We’ve been having fun with data and visualisations recently, and our new head of content Tom Gibbon pulled this timely…
Want to create the perfect PR pitch? A look at Propel’s Q4 ‘media barometer’ data dump!
October 11, 2022
The fourth of the quarterly ‘media barometer’ reports has been released today by ‘public relations management’ tool Propel. The report…
Deep dive: AI image generator DALL·E is now open to all – why should PRs and marketers care?
September 29, 2022
Words-to-image AI creator tool DALL·E is now available to all, without a waiting list. This is big news, and could…
Introducing Tom Gibbon: Our new head of content!
September 21, 2022
Place of birth: Northampton, but Gloucester is my spiritual -and literal – home How did you end up in PR?…