Welcome to The Core, a place where we share insights into the things that matter the most to us – creative thinking, our people, celebrating great work, and important announcements about the direction of Radioactive.
All the latest news
‘Cash for coverage’ – PR practise entrants that know the price of everything and the value of nothing
July 25, 2022
Reporter Evie Barrett at PR Week has, after this tweet from journalist Nicholas Fearn, put together a fantastic and comprehensive look at a potential ‘cash for coverage’ problem. WTF?! pic.twitter.com/xMZnTo2rAq — Nicholas Fearn (@nicholasgfearn) July 14, 2022 Read her article here – it’s weighty, and tackles an important topic probingly.…
In-house marketer at a brand? Win a £100 voucher for taking this post-pandemic budget survey!
May 25, 2022
Eighteen months ago, as a second UK lockdown loomed, we asked brands about their marketing budgets. Here were the findings.…
Introducing newbie Ojay Aito
May 23, 2022
Place of birth: Ibadan, Nigeria How did you end up in PR? Spent many sleep-deprived nights (I have small children)…
Introducing our new account director – Chelsey Downing
May 5, 2022
Place of birth: Cheltenham, England How did you end up in PR? I started writing about football in 2017 after…
March 24, 2022
‘Hey, Radioactive. It’s been a while! Have you been working out? No, hang on… you’ve done something different with your…
Sudeley Castle, Materials Market, and the NHS among five new client wins
February 16, 2022
In a great start to 2022, we’re welcoming five new clients across the business. The historic Sudeley Castle & Gardens…
NHS influencer marketing pilot has us seeing double!
February 16, 2022
We’ve kicked off 2022 with the exciting news that we’re delivering not one, but two pilot influencer marketing campaigns for…
We’ve partnered with performance marketing network Awin!
February 2, 2022
We’re excited to announce that we’re now an agency partner of Awin, the market-leading performance marketing network. With 240,000+ publishers…
SEVEN nominations in UK Digital PR Awards
January 31, 2022
At the end of last week, we found out that we’ve been shortlisted in ALL of the categories we entered…
Dancing on Ice star Mark Hanretty joins Radioactive’s client roster!
November 9, 2021
We’re thrilled to announce we’re now working with Dancing on Ice star Mark Hanretty! The skating pro, who this year is…