A nice new win to announce to start the week (the week we begin the process of surveying staff and clients in relation to our 4-day work week trial, which has just ended)!
Launching very soon, Vibrant Vegan (recently re-branded from Pure & Hearty) is a food subscription company, founded by Iain Hamilton – also behind The Soulful Food Company, a successful brand selling healthy one-pot ready meals, soups and salad dressings, found at retailers such as Ocado, ALDI and Whole Foods.
What makes Vibrant Vegan different?,
Other than the high quality of the ingredients, the team’s vast experience and the environmentally-friendly approach to every aspect of the brand, the thing that most sets Vibrant Vegan aside is that for every meal purchased, a meal is donated to partnered charity War Child, to feed children affected by war.
What are we doing with them?
Iain and his team have chosen us to support them in the lead up to and during the brand’s September launch, as well as continue to build the brand thereafter.
Our mix of proactive and reactive PR support, alongside influencer engagement, will aim to position Vibrant Vegan as a leading voice on sustainability and healthy, vegan lifestyles, and help to build its customer base.
Experience
Our food PR agency experience includes other socially-conscious food brands, such as nutritional snack manufacturer Pulsin; years of pro-bono work with food poverty social enterprise Foodinate (for every Foodinate meal sold at partnered restaurants, a homeless person eats), and gourmet subscription meal service Coconut Chilli.
Quotes:
Iain said:
“Radioactive PR was recommended to us by a friend, a client of the agency, and we’ve been impressed by their approach. Given Radioactive PR’s experience, we are excited to launch Vibrant Vegan with the team’s support on board.
“We offer delicious and convenient vegan ready meals for people with a social conscience and who want to make a healthy choice. By choosing to eat Vibrant Vegan, they are giving back to children affected by conflict through our partnership with War Child, and they can be safe in the knowledge that our range is environmentally-friendly.
“We want to push the brand far and wide and spread the message about what we are doing. We’ve no doubt that that Radioactive PR will help to get us in front of the right people.”
For me, Vibrant Vegan is a company with a rare combination of social-consciousness, commercial nous and, most importantly, a great product. The second we started speaking to Iain, the team here crossed their fingers for the win, as it’s exactly the sort of client you want to do great work for.
Huge thanks to PR Week, Response Source, and Gorkana News for covering!