‘Hey, Radioactive. It’s been a while! Have you been working out? No, hang on… you’ve done something different with your hair?’
Oh, YOU.
We’ve only gone and had a full glow-up, haven’t we? I mean, would you look at the GIF on that?
In seriousness, we’ve talked a lot recently about Growing Up. Have a read through this Twitter thread to see all of the ways in which we’ve really run at that idea:
This week, we turn 7!
A big part of my post-lockdown emphasis was: let's push on and grow up (without taking ourselves TOO seriously).
If you'll indulge me, here's how we've gone about Growing Up at @Radioactive_PR.
— Rich Leigh (@RichLeighPR) December 6, 2021
A whole new Radioactive
At the centre of this rebrand is a tighter agency proposition. We know what we’re great at and, as part of our growing up – that’s ALL we are going to sell.
We are Radioactive.
Not Radioactive PR, or Radioactive Talent (previously the name of our influencer and performance marketing arm), or Radioactive Match (a B2B arm that grew out of putting brilliant companies together).
We are Radioactive. The home of measurable creativity, across our range of services, including digital PR, creative stunts, media relations, technical SEO, influencer marketing, affiliate management, paid social and more.
With more than 40% of our clients based outside of the UK now too, we’re excited to have our new look reflect our global ambition.
We’ve pulled our group of companies into one P&L. Now, admittedly, that sounds dull, but it is going to hugely impact the way we work and sell across capabilities.
We’ve always been brilliant at the Digital PR side of things (if we may say so ourselves), but after we narrowly missed out on a big client win for lacking some architectural nouse, we decided to invest heavily in technical SEO.
That effort and added resource led directly to this huge integrated campaign of the year award win at the UK Search Awards, and has helped towards no less than seven award nominations in the UK Digital PR Awards. Added to that, we were just named in the shortlist for Best Digital PR Campaign of the Year in the PR Moment Awards, too:
It's official! We're up for SEVEN #UKDPRAwards including B2C Campaign of the Year, Integrated Campaign of the Year, CotY Retail/Entertainment/Travel&Leisure, PLUS both @Holly_Freemann and @rianneyx are up for Rising Star🤩
Today is a GOOD day!🙌🥳 pic.twitter.com/a9cVfXqBIC
— Radioactive (@HeyRadioactive) January 28, 2022
Over the last seven years, but ESPECIALLY in the last year, we’ve worked with some of the biggest brands, brilliant organisations and most exciting start-ups around the world to create digital PR stories, stunts, and media relations activities that journalists love; working with influencers that generate real brand sales; and handling whole site restructures and SEO-conscious content plans, for the likes of these brands and organisations:
We’ve proudly won multiple influencer-led briefs for the NHS very recently, too, alongside many other client wins.
In short, allow me to reintroduce Radioactive.
Our motto:
‘A happy team, doing great work WITH (not for) happy clients’
doesn’t change. We’ve recently revisited our industry-leading policies, giving new dads the same support we give new mums and more.
So what does change?
Minds, hopefully.
Creative communications and marketing can and must be measurable, and we have the receipts to prove it.
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