Are PR stunts still relevant in 2021?

I recently gave a talk to a CIPR group, looking at creativity and, in particular, PR ‘stunts’.

In it, I argued that we need to redefine and evolve the term itself, looked at creative PR as a whole and spoke about how the pandemic has changed PR.

With what’s felt like an influx of new talent in the last year or two, new creative briefs floating around again and with so many brilliant creative campaigns happening in/around PR right now (from the incredible work done to remember QPR’s Kiyan Prince to more traditional Real World PR stunts like Mount Recyclemore in time for the G7 summit) I thought it was worth highlighting the talk again!

Anyway, have a read – there’s a lot in there and I’m always around for any questions on Twitter: