Welcome to The Core, a place where we share insights into the things that matter the most to us – creative thinking, our people, celebrating great work, and important announcements about the direction of Radioactive.
All the latest news
What is Synapse and why are UK journalists telling PRs we have to use it?
September 26, 2023
Work in PR? Been told by a journalist that they’ll only be using Synapse for press releases now? You’re not alone. We’ve had this reply from Reach PLC today in response to a pitch: Louise Parker Peiris has had one. We just had a UK journalist say they only use…
How can public relations influence people?
November 21, 2016
Public relations (or PR) is a marketing tool that is used to connect a company or a person (if it’s…
What do you look for before choosing a PR agency?
November 20, 2016
For business founders or in-house marketers who have never hired a PR agency before, it can be difficult to know…
When does it make sense to engage a PR agency?
November 18, 2016
Company founders who want to grow their business will often look to marketing (which can lead to hiring a PR agency)…
PR agency insight: what is the right way to do PR for startups?
November 17, 2016
We know that most startup businesses owners will at some point think about how PR can help to support their…
Why is public relations important to an organisation?
November 16, 2016
The majority of business owners have probably heard of public relations, but they might not necessarily understand what it is…
PR agency insight: what is digital PR exactly?
November 16, 2016
As everything is online, digital PR is really the only kind of PR that has any significant meaning anymore. With…
What makes a good PR agency?
November 15, 2016
For businesses that are new to the process of hiring a PR agency it can be challenging, especially when considering…
How can social media help public relations?
November 13, 2016
Public relations and social media both fall underneath the umbrella of marketing. Other things that classify as marketing might be…
Should public relations agencies ever guarantee media coverage?
November 11, 2016
If you’re about to invest money in a public relations agency / PR support then the burning questions you might…