Welcome to The Core, a place where we share insights into the things that matter the most to us – creative thinking, our people, celebrating great work, and important announcements about the direction of Radioactive.
All the latest news
Deep dive: AI image generator DALL·E is now open to all – why should PRs and marketers care?
September 29, 2022
Words-to-image AI creator tool DALL·E is now available to all, without a waiting list. This is big news, and could have huge implications for artists, marketers and the wider media. If none of that first sentence makes sense to you, I’ll briefly explain. What is DALL·E and why is it…
We’ve partnered with performance marketing network Awin!
February 2, 2022
We’re excited to announce that we’re now an agency partner of Awin, the market-leading performance marketing network. With 240,000+ publishers…
SEVEN nominations in UK Digital PR Awards
January 31, 2022
At the end of last week, we found out that we’ve been shortlisted in ALL of the categories we entered…
Dancing on Ice star Mark Hanretty joins Radioactive’s client roster!
November 9, 2021
We’re thrilled to announce we’re now working with Dancing on Ice star Mark Hanretty! The skating pro, who this year is…
Introducing our new PR assistant, Evie Cripps!
October 28, 2021
Place of birth: Gloucester How did you end up in PR? I stumbled across it after a lot of research…
Radioactive 2.0 – people and policies
September 28, 2021
Since day one, we’ve talked about the fact that life happens in and around work. As we evolve and push…
Want a free Market Map report for your brand, worth £5,000+? Here’s how to beat your competitors on search
September 6, 2021
Calling all brand CMOs, marketing directors and those working in startups! We’re giving away three Market Map reports (starting from)…
Introducing our new account exec, Alannah Burton!
August 24, 2021
Place of birth: Worcester How did you end up in PR? I’ve been writing stories since I was a…
Propel Media Barometer Report
August 12, 2021
Public relations professionals have, for at least the last two decades, pondered what the best pitching strategy is, and like…
Introducing our new PR Assistant, Chris Canning!
August 11, 2021
Place of birth: Worcestershire How did you end up in PR? I did a Master’s in it. After finishing my…