Welcome to The Core, a place where we share insights into the things that matter the most to us – creative thinking, our people, celebrating great work, and important announcements about the direction of Radioactive.
All the latest news
What is Synapse and why are UK journalists telling PRs we have to use it?
September 26, 2023
Work in PR? Been told by a journalist that they’ll only be using Synapse for press releases now? You’re not alone. We’ve had this reply from Reach PLC today in response to a pitch: Louise Parker Peiris has had one. We just had a UK journalist say they only use…
Introducing our new account director – Chelsey Downing
May 5, 2022
Place of birth: Cheltenham, England How did you end up in PR? I started writing about football in 2017 after…
March 24, 2022
‘Hey, Radioactive. It’s been a while! Have you been working out? No, hang on… you’ve done something different with your…
Sudeley Castle, Materials Market, and the NHS among five new client wins
February 16, 2022
In a great start to 2022, we’re welcoming five new clients across the business. The historic Sudeley Castle & Gardens…
NHS influencer marketing pilot has us seeing double!
February 16, 2022
We’ve kicked off 2022 with the exciting news that we’re delivering not one, but two pilot influencer marketing campaigns for…
We’ve partnered with performance marketing network Awin!
February 2, 2022
We’re excited to announce that we’re now an agency partner of Awin, the market-leading performance marketing network. With 240,000+ publishers…
SEVEN nominations in UK Digital PR Awards
January 31, 2022
At the end of last week, we found out that we’ve been shortlisted in ALL of the categories we entered…
Dancing on Ice star Mark Hanretty joins Radioactive’s client roster!
November 9, 2021
We’re thrilled to announce we’re now working with Dancing on Ice star Mark Hanretty! The skating pro, who this year is…
Introducing our new PR assistant, Evie Cripps!
October 28, 2021
Place of birth: Gloucester How did you end up in PR? I stumbled across it after a lot of research…
Radioactive 2.0 – people and policies
September 28, 2021
Since day one, we’ve talked about the fact that life happens in and around work. As we evolve and push…