Welcome to The Core, a place where we share insights into the things that matter the most to us – creative thinking, our people, celebrating great work, and important announcements about the direction of Radioactive.
All the latest news
Deep dive: AI image generator DALL·E is now open to all – why should PRs and marketers care?
September 29, 2022
Words-to-image AI creator tool DALL·E is now available to all, without a waiting list. This is big news, and could have huge implications for artists, marketers and the wider media. If none of that first sentence makes sense to you, I’ll briefly explain. What is DALL·E and why is it…
Lockdown’s impact on how and where brands are spending on marketing
November 17, 2020
We’ve been running a survey asking in-house marketers how the UK’s two lockdowns have impacted their marketing budgets. We’ve asked…
Introducing Newbie – Olivia Furniss
October 22, 2020
Introducing our new digital PR account exec, Olivia! Place of birth: Birmingham (0121 for life!) How did you end up…
Gloucestershire Kickstart Scheme – we’ve shot past the 30 placements minimum!
September 18, 2020
Update – as of the 24th September, we’re at 51 confirmed placements across 26 companies! We recently announced that we’d…
On being stressed, growth, being kind, digital PR – oh, and hiring!
July 29, 2020
‘Oh mate, you sound preeetty stressed.’ That’s what a friend of mine said when they listened to the last episode of PR…
Winning new business when times are tough
May 11, 2020
It’s no secret that it’s been a tough time over the last couple of months, and continues to be in…
Journalists looking for non coronavirus-related content
April 6, 2020
As the whole world’s media is focused on reporting on the global pandemic coronavirus, its our job as communicators and…
PR in a Car – Episode 10 – The impact of Covid-19
March 27, 2020
In episode 10, we talk about the impact of Covid-19 on our agency and the wider industry to this point,…
Free communications support for businesses affected by coronavirus – come Google Hangout with us!
March 25, 2020
We recently published this roundup blog to help both PRs and journalists at what is obviously a very weird time indeed,…
Media training: why it’s important in a crisis
March 20, 2020
We know that business owners and spokespeople are being/going to be approached by the media to give interviews and statements…