All the latest news

Welcome to The Core, a place where we share insights into the things that matter the most to us – creative thinking, our people, celebrating great work, and important announcements about the direction of Radioactive.

Latest news

We’ve reached the end in the race to the bottom for digital PR

April 25, 2023

Rich Leigh

Digital PR. Bloody dig-i-tal P-R. Hands up who enjoys fighting for a decreasing pot of cash each month against every other agency that, through growth and market impact became desperate enough to agree to this… client cuckoldry. Anybody? No you don’t. I’ve been at the link building coalface for more…

Marketers think budgets will stay flat or grow this next quarter

November 24, 2020

Rich Leigh

We recently put this call out to in-house marketers, asking direct questions about marketing budgets in response to the two…

Lockdown’s impact on how and where brands are spending on marketing

November 17, 2020

Rich Leigh

We’ve been running a survey asking in-house marketers how the UK’s two lockdowns have impacted their marketing budgets. We’ve asked…

Introducing Newbie – Olivia Furniss

October 22, 2020

Olivia Furniss

Introducing our new digital PR account exec, Olivia! Place of birth: Birmingham (0121 for life!) How did you end up…

Gloucestershire Kickstart Scheme – we’ve shot past the 30 placements minimum!

September 18, 2020

Rich Leigh

Update – as of the 24th September, we’re at 51 confirmed placements across 26 companies! We recently announced that we’d…

On being stressed, growth, being kind, digital PR – oh, and hiring!

July 29, 2020

Rich Leigh

‘Oh mate, you sound preeetty stressed.’ That’s what a friend of mine said when they listened to the last episode of PR…

Winning new business when times are tough

May 11, 2020

Rich Leigh

It’s no secret that it’s been a tough time over the last couple of months, and continues to be in…

Journalists looking for non coronavirus-related content

April 6, 2020

Jade Beddington

As the whole world’s media is focused on reporting on the global pandemic coronavirus, its our job as communicators and…

PR in a Car – Episode 10 – The impact of Covid-19

March 27, 2020

Rich Leigh

In episode 10, we talk about the impact of Covid-19 on our agency and the wider industry to this point,…

Free communications support for businesses affected by coronavirus – come Google Hangout with us!

March 25, 2020

Rich Leigh

We recently published this roundup blog to help both PRs and journalists at what is obviously a very weird time indeed,…