Welcome to The Core, a place where we share insights into the things that matter the most to us – creative thinking, our people, celebrating great work, and important announcements about the direction of Radioactive.
All the latest news
Deep dive: AI image generator DALL·E is now open to all – why should PRs and marketers care?
September 29, 2022
Words-to-image AI creator tool DALL·E is now available to all, without a waiting list. This is big news, and could have huge implications for artists, marketers and the wider media. If none of that first sentence makes sense to you, I’ll briefly explain. What is DALL·E and why is it…
PR and Coronavirus
March 11, 2020
Don’t worry, this isn’t one of those ‘9 things PR can learn about the effective spread of Coronavirus‘ thinkpieces. (Please…
PR in a Car – Episode 9 – What is ‘digital PR’ and is it something you need?
March 2, 2020
This week on PR in a Car, we’re talking about ‘digital PR’ – what it is, how and why it’s…
PR in a Car – Episode 8 – Why Influencer Marketing Needs to Grow Up – and How it Can
February 19, 2020
This week, we’re talking about influencer marketing – and about how brands keep throwing good money after bad on brand…
How to know you’re ready to work with a PR agency
February 13, 2020
As Head of New Business and Strategy and it’s my job to deal with everything from client briefs we receive…
PR in a Car – Episode 7 – Four Things Every Amazing Creative PR Idea Needs
February 12, 2020
This week’s PR in a Car is about the 4 things all good creative PR campaigns have in common. But…
PR in a Car – Episode 6 – Building a Team
February 5, 2020
In this episode of what people are calling ‘the best podcast by a PR man in a car from Gloucester’,…
Creative brand PR: Why we need vagina scented candles for comms to cut through
January 23, 2020
2020 has been pretty weird so far hasn’t it, news-wise? We’ve had Megxit, the murmurings of World War 3 and…
PR in a Car – Episode 5 – New to PR?
January 21, 2020
In this episode of PR in a Car – in response to a Reddit request (OH HAI r/PublicRelations) – I…
PR in a Car – Episode 4 – That Thing We Never Talk About
January 9, 2020
In this episode of PR in a Car, I talk about something we rarely hear much about – losing clients,…