In the last 2 weeks, we’ve won 3 new clients – don’t worry PR Week, we’ll be bugging you with a new wins release soon enough!
In the meantime though, it’s been a while since we’ve celebrated the amazing work we’ve been doing. It’s all too easy to keep your head down, nose to the proverbial PR grindstone and all, and especially after a topsy-turvy few years for PR and marketing in general.
So, here are 3 case studies we’ve just posted – each very different:
1. Behind the takeover – launching Conor McGregor’s Forged Irish Stout in the UK
A look at the last few months working with UFC double-champ Conor McGregor’s new Irish Stout, Forged.
We’re not just a pretty PR face, you know, if you’re after OOH, stunts, influencer relations, coverage, event support and more – well, read more about it here.
Last Thursday, we (@HeyRadioactive) helped to celebrate the roll out of @ForgedStout on draught in the UK, with the massive @LWCDrinksLtd.
From the VIP guest list to the media to the ad vans to the boxing machine, we made sure the legend @TheNotoriousMMA's stout was front and… pic.twitter.com/bRMUZBw1oX
— Rich Leigh (@RichLeighPR) October 1, 2023
2. HR client Flamingo tickled pink with Radioactive PR results
Over a handful of campaigns, we’ve delivered coverage (and follow links) in the UK and the US across huge dream titles for Flamingo including:
- New York Times
- Metro UK
- Mail Online
- Wall Street Journal
- New York Post
- Fortune
- The Independent
- Bloomberg
And more than a hundred other outlets.
Read the case study here, and find out a) how we did it and b) why we rarely advocate a one-off PR approach.
3. A Wealth of Coverage For Hopper HQ’s annual Instagram Rich List
2023 marks the seventh year we’ve run the campaign that launched a thousand others, Hopper HQ’s Instagram Rich List. We came up with the idea for the world’s leading Instagram and social media scheduling tool back in 2016.
With new insights, a well-crafted release, and the right connections, we’ve kept the buzz alive year after year.
Some headline results:
- 120+ pieces of coverage
- Placements in the BBC, Reuters, Esquire, and other heavy hitters, in the UK and around the world
- An average DA of 67 across all coverage
- More traffic to Hopper than any other year since starting the rich list!
- For the first time, stars on the list speaking publicly about their inclusion
Seen enough and want to get in touch to talk about working together?
Email us, hello@weareradioactive.com.
Or, we’re in the office Monday-Thursday (I honestly think we do our best work for clients when together) – call us!
01452 698765. If you’re calling from abroad – around half of our clients are outside of the UK, it’s (+44)1452 698765.
We’d love to talk about what we can do together.