Three recent case studies we’re proud of – feat. Forged Irish Stout, Flamingo and the Instagram Rich List

Category: Agency News

By: Rich Leigh

In the last 2 weeks, we’ve won 3 new clients – don’t worry PR Week, we’ll be bugging you with a new wins release soon enough!

In the meantime though, it’s been a while since we’ve celebrated the amazing work we’ve been doing. It’s all too easy to keep your head down, nose to the proverbial PR grindstone and all, and especially after a topsy-turvy few years for PR and marketing in general.

So, here are 3 case studies we’ve just posted – each very different:

1. Behind the takeover – launching Conor McGregor’s Forged Irish Stout in the UK

A look at the last few months working with UFC double-champ Conor McGregor’s new Irish Stout, Forged.

We’re not just a pretty PR face, you know, if you’re after OOH, stunts, influencer relations, coverage, event support and more – well, read more about it here.

2. HR client Flamingo tickled pink with Radioactive PR results

Over a handful of campaigns, we’ve delivered coverage (and follow links) in the UK and the US across huge dream titles for Flamingo including:

  • New York Times
  • Metro UK
  • Mail Online
  • Wall Street Journal
  • New York Post
  • Fortune
  • The Independent
  • Bloomberg

And more than a hundred other outlets.

Read the case study here, and find out a) how we did it and b) why we rarely advocate a one-off PR approach.

3. A Wealth of Coverage For Hopper HQ’s annual Instagram Rich List

2023 marks the seventh year we’ve run the campaign that launched a thousand others, Hopper HQ’s Instagram Rich List. We came up with the idea for the world’s leading Instagram and social media scheduling tool back in 2016.

With new insights, a well-crafted release, and the right connections, we’ve kept the buzz alive year after year.

Some headline results:

  • 120+ pieces of coverage
  • Placements in the BBC, Reuters, Esquire, and other heavy hitters, in the UK and around the world
  • An average DA of 67 across all coverage
  • More traffic to Hopper than any other year since starting the rich list!
  • For the first time, stars on the list speaking publicly about their inclusion

Read the case study here!

Seen enough and want to get in touch to talk about working together?

Email us,

Or, we’re in the office Monday-Thursday (I honestly think we do our best work for clients when together) – call us!

01452 698765. If you’re calling from abroad – around half of our clients are outside of the UK, it’s (+44)1452 698765.

We’d love to talk about what we can do together.