Affiliate and Partnership Management: Amplifying Ariel’s #WashColdChallenge

The campaign:

Working with Ariel to amplify its major cross-channel environmental campaign to change consumer behaviour.


  • Identify and work with environmentally conscious influencers, including Dancing on Ice’s  Mark Hanretty
  • Use relatable data to inspire behaviour change
  • Create compelling image and video content with a clear call-to-action
  • Encourage a written pledge via social media to increase meaningful engagement
  • Consistent messaging to reinforce the message and behaviour change after the initial campaign awareness