The campaign:
Working with Ariel to amplify its major cross-channel environmental campaign to change consumer behaviour.
Solution:
- Identify and work with environmentally conscious influencers, including Dancing on Ice’s Mark Hanretty
- Use relatable data to inspire behaviour change
- Create compelling image and video content with a clear call-to-action
- Encourage a written pledge via social media to increase meaningful engagement
- Consistent messaging to reinforce the message and behaviour change after the initial campaign awareness
