Digital PR: Nude life model search for LoveCrafts.com

As part of our retained PR work with LoveCrafts.com, we helped promote its annual online crafting festival in summer 2020. Given the online event space was getting kind of crowded after the Zoom-splosion (we’re coining it!) of the first lockdown, we knew we needed to do something different to get the attention of the press and secure backlinks, and ultimately sign-ups, to the event.

To grab attention, we created the first nude crafting class on Instagram Live and started the search for a nude life model! 

via GIFER

‘Get paid to…’ stories do well in the media still, and are a great way to ensure coverage links back to a site thanks to a strong call-to-action. This story was no exception!

Results

  • 37 pieces of coverage including Yahoo!, Metro, and The Sun.
  •  102 links from coverage – including on sites with a high Domain Authority, such as The Mirror (94), Wales Online (89), and The Sun (94)
  • Average DA of 77
  • Hundreds of applications for life model role for LoveCrafts.com to remarket to
  • Sold-out online event

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