Digital PR: Global Workplace Benefits campaign for Zenefits

A data-driven campaign looking at the best workplace benefits around the world delivered follow links from sites including CNBC, NBC New York, and The Hill for US-based HR software company Zenefits.

via GIPHY

What we did to get brilliant digital PR results:

We looked at which countries were the ‘best’, and which were the ‘worst’, in terms of workplace benefits. Working with Zenefits inhouse team, we carried out research across paid leave, sick leave, parental leave, health benefits, retirement, unemployment and work-life balance across 30 different countries. With this vast research, we were able to rank each country to create a definitive list. 

We collated the information into a user-friendly list which was included in the press release, with the full version of the list featured on the Zenefits website

We pitched the campaign to relevant careers, lifestyle and finance media in order to secure coverage and links in high domain sites. 

Digital PR results:

  • 18 pieces of coverage and 14 links
  • Follow links from high Domain Authority sites including CNBC (DA93), NBC New York (DA89), and The Hill (DA91)
  • Average DA across all coverage: 65

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