Exclusive VIP members club – off to a flying start

What would you say to getting placed in the Mail Online – (three times), Fortune (twice), the Metro UK, the Daily Mirror, the Daily Express and TimeOut in just the first few months of working together?

Exclusive VIP members community Velloy is one of the most unique clients we’ve ever had.

And, as PR agencies go, we’ve certainly worked with some of the most weird and wonderful clients out there. We love a fun and challenging consumer brand brief – as our other PR case studies show!

We were brought on board to help Velloy, which specialises in giving members access to the most exclusive events and perks in London and New York City, to:

  • build brand and founder authority
  • earn powerful links from relevant media
  • support Velloy’s membership growth

In just the first couple of months of working together, we’ve delivered against each of these goals, and will continue to do so.

Early on, we pitched founder Hugo Cannon to titles focused on startups and entrepreneurs, leading to brilliant pieces in the likes of Maddyness and Balance the Grind.

Then came Hugo and Velloy’s first Mail Online piece – of THREE to date!

That’s three appearances in the world’s best-read English speaking news site within a couple of months.

PR is all about momentum, and ensuring you keep pushing on that opening door

“In the first few months with Radioactive PR, Velloy has already been covered by dozens of outlets, which is absolutely incredible, landing huge titles including The Mail Online, The Mirror, The Daily Express and more. As a bonus I’ve also had multiple interview requests – just incredible work!”

Hugo Cannon, CEO of Velloy

Interviews with some of the biggest titles in the world have followed – with Fortune among the titles Velloy founder Hugo has spoken to in the last week alone, resulting in this brilliant piece.


A second Fortune Magazine piece landed a week after posting this case study.


More media features have flown in too – with coverage on and links from the likes of the Metro UK, TimeOut and MSN.

We also helped to put together an interview with The Traitors’ series one star Theo Mayne… Velloy is all about giving behind the scenes access, and Theo certainly gave us that as he discussed his time on the show with Hugo!

We provided research pre-interview, and packaged the chat for journalists; taking the transcription and highlighting the most editorially interesting bits that Theo hadn’t mentioned in other conversations with the media, sending this to relevant media.

This resulted in Velloy being featured on the likes of the Daily Mirror and the Daily Express, too.

We’ve got much more planned, but for now…

It’s one hell of a start – smashing the UK nationals – and we can’t wait to earn more results.