Digital PR: ‘Dirtiest Appliances’ for Oliver’s Kitchen

Here at Radioactive PR, we always want to make sure we’re pitching relevant link-building ideas for our clients. It might be something completely new that no one has done before, but sometimes the best results can come by taking an evergreen editorial angle and giving it a fresh approach for your client. 


That’s just what we did when we worked with Oliver’s Kitchen, a family-run, ecommerce kitchenware store, on a link-building campaign around dirty kitchens (it’s true what they say about PR being all glamour!).

Oliver’s Kitchen surveyed Brits about their cleaning habits to find out how clean, or in this case dirty, household kitchens in the UK are!

What we did:

It’s always good practice to make sure you ask questions that give you a few strong editorial angles in any survey – that way if one isn’t hitting in certain press sectors or the news agenda changes you have other routes to coverage. We came out of the survey with three solid press angles to work with which really helped us target wider press contacts and make the story relevant to their audiences. We ensured there was a strong link force through the blog which contained the full results of the survey. 


  • Coverage in high-ranking DA/DR titles – including Yahoo, Prima, & Metro
  • 32 links from 46 pieces of coverage
  • Coverage linking from high Domain Authority sites – including Metro (93)
  • Average DA: 73

Want to know what link-building campaign we could do for your business?

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