We’ve done a couple of link-building PR projects with WhatAreTheOdds.co.uk, the odds insight platform, to help build earned links to its site – and our recent campaign delivered some great results!
What we did:
WhatAreTheOdds.co.uk is an odds insight platform that we’ve worked with on a couple of link-building PR campaigns.
We know that the media is celebrity obsessed so we came up with an interesting story idea that 
would be topical – what parents should call their baby if they want their child to be a star! We first looked at reality star winner names, given the winter version of Love Island was airing at the time.
Our campaign was also at the same time as award season, with tons of reports about the BAFTAs, the Golden Globes and the Oscars. So we thought it would be a good idea to also create a list of the top-winning star names.
We wrote two stories – one for reality star and the other for award-winner names – and issued these to media contacts who we knew would be writing related content.
The campaign was a huge success and delivered some great link-building PR results for WhatAreTheOdds.co.uk.
Link-building PR results
Outputs:
- 134 pieces of coverage – including on national media sites with a high Domain Authority, such as The Sun (94), The Scotsman (90) and GoodToKnow.co.uk (72)
Outcomes:
- 132 links to WhatAreTheOdds.co.uk’s site
- Average DA: 51
- Pieces of coverage with a DA 70+: 13
Interested in us delivering a link-building PR campaign for you?
Then please drop us a line, we’d love to hear from you!
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