London’s Oldest Higher Education Institute, Gresham College in The Guardian, Newsweek & more

What would you say to being featured in The Guardian, Newsweek, and numerous educational and regional outlets within just a few months of working together?

Gresham College, a prestigious institution renowned for its commitment to education, providing free public lectures since 1597, is one of the most inspiring (and historic) clients we’ve ever had. And as PR agencies go, we’ve certainly partnered with some incredible organisations out there. We love a meaningful and impactful brief, and our work with Gresham College is a testament to that!

Back in March, we were brought on board to help Gresham College generate coverage for their annual oracy competition. We covered their press office, built excitement for the event, announced the winners, and had team members on the ground during the competition to ensure everything ran smoothly. 

Following the success of the competition, we’ve been working with Gresham College on further projects, sharing the news of their upcoming lectures by renowned professors.

Our Goals

  • Build awareness around Gresham College’s events and initiatives
  • Secure impactful media coverage
  • Enhance Gresham College’s reputation in the educational sector

Our Approach

Early on, we focused on promoting Gresham College’s annual oracy competition, which celebrates the art of public speaking and effective communication. Through targeted pitches and strategic outreach, we generated numerous pieces of coverage in educational and regional media outlets. This coverage not only highlighted the competition but also underscored Gresham College’s commitment to fostering essential skills in future generations.

Next, we turned our attention to Gresham College’s upcoming lecture series. With an impressive lineup of renowned professors, including the esteemed Professor Chris Lintott and Professor Carolyn Roberts, we knew we had compelling stories to share. We crafted tailored pitches that showcased the unique insights and expertise of these professors, resulting in high-profile placements.

The Results

We are proud to share that our efforts have yielded fantastic results, including:

  • Incredible interviews! 

    We secured some brilliant interviews with The Guardian and Newsweek, where Professor Chris Lintott shared expert insights on extraterrestrial life!

  • Attendance in Full Force

By sending exclusive invites to Professor Carolyn Roberts’ lecture series, we had top journalists from the BBC and Bloomberg attend her lecture addressing the ongoing water issues across the country.

  • Coverage in Target Media

Numerous pieces of coverage were generated for the oracy competition in regional and educational media. Shining a spotlight on the importance of effective communication skills, this coverage achieved exactly what we set out to do, showcasing Gresham College, its core mission, and the students it supports!

Looking Forward

PR is all about momentum, and we are committed to maintaining and building upon this early success.

We are thrilled with the incredible media coverage that Gresham College has received in just the first few months. We look forward to continuing our partnership with such an esteemed institution, and we’ve got much more planned, but for now…

It’s one stellar start – achieving high-impact coverage – and we can’t wait to deliver even more remarkable results!

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