Media relations / Digital PR: Power of press office for dating app

The brief:

PoM (Power of Music) is a dating app that matches people based on their emotional response to music. The founders came to us pre-launch having only secured coverage in music-related titles and wanted to avoid becoming a niche app.

The strategy: 

In a crowded marketplace we knew the key element to highlight with PoM was the technology that powers it (it’s main USP) as well as its new approach to dating in a post-pandemic world. Solid media relations and elements of creative storytelling couple with digital PR would put the app front and centre across tech, lifestyle, and music press.

The outputs:

For our initial launch outreach and ongoing media relations and digital PR, we’ve achieved 268 pieces of coverage to date, all with mentions of the Power of Music (PoM) app and/or links for people to download it.

The outcomes:

  • 216 links to PoM’s website and/or app page – including high value BBC and Forbes features
  • Average DA of 63 across all coverage
  • 100,000 app downloads in six months
  • In a competitive market, PoM saw a 14% uplift in traffic and app downloads following the BBC and Forbes pieces going live