Traffic spikes and enquiry hikes for leading fitness client with press office PR

Radioactive PR - PR agency results

Recently, we highlighted this work for PR agency client and established antiques website For the price of one month’s PR activity with us – with a link-building focus – we achieved some impressive coverage and importantly, outcomes.

This time, I wanted to highlight some more traditional press office work we’ve been doing in the past couple of weeks for top-end fitness client Ultimate Performance Fitness, the only international personal training chain, with studios in London, Manchester, Marbella, Hong Kong, Amsterdam and Singapore. Our aim is often to promote UP’s renowned transformations.


40+ pieces of coverage, across broadcast, print, online nationals, regionals and niche sites, as well as 3k+ social shares.


  • More than 150 client enquiries for UP (which pays for our time many, many times over)
  • Dozens of follow links on 2 separate transformation pieces from MSN (DA 97), Digital Spy (DA 82), OK Magazine (DA 68), Reveal Magazine (DA 59), Closer and many other high authority sites
  • 186% increase in traffic, 665% (!) increase in referred traffic and an evidential increase in searches in the last week:


Great pre-approved and freely accessible assets, a communicative and flexible client, the support of newsworthy talent, targeted sell-ins, good relationships, Press Association love and decades of combined experience (as well as a passion for fitness ourselves!).

How much does PR like this cost?

If you’d like to know how much PR agency results like these cost, just contact us and we’ll tell you.