Digital PR: Rich List story goes global for Instagram scheduling tool client

The story

Last month we sent out a story for Instagram scheduling tool, Hopper HQ, which used the tool’s insider data to create a celebrity and influencer Instagram ‘Rich List’.

The list, based on the famous Sunday Times Rich List, featured celebrities such as Selena Gomez, Kim Kardashian and sports stars Lebron James and Cristiano Ronaldo, and an estimation of how much they charge per sponsored Instagram post.

The results

We sent it out to relevant press and, within a few hours the coverage came rolling in. All of the major British nationals covered the story, including the Sun, the Mirror, Mail Online and even BBC Newsbeat – all with (follow!) links.

Here are a few other titles that the story appeared on: International Business Times, GQ, Maxim, Bleacher report, Vogue, Grazia, Marie Claire, Cosmopolitan, Harper’s Bazaar, UniLad, MSN, Huffington Post, High Snobiety and Yahoo.

In total we secured hundreds of pieces of coverage – more than a quarter were international pieces – which is hugely beneficial to the client, because Hopper HQ is a global tool, and 100+ follow links. We were still getting coverage 3 weeks after we pitched the release!

Here’s a quick gallery of a few of the pieces…

Unsurprisingly, Hopper HQ saw a massive surge in traffic to the site.

The page the release linked to had 26,000+ page views, and the links achieved boosted Hopper’s Trust Flow position from 15 to 23. (Trust Flow measures how trustworthy a site is deemed by Google based on the quality of links pointing towards it, so it’s a good measurement on how your site is performing).

To say the guys at Hopper HQ were happy with the results is an understatement!

We base 90% of our proactive client stories on one simple rule – what does our client know that no one else does?

We were able to find out from Hopper HQ the prices celebrities could command per sponsored post, which isn’t readily available data, and so made the story extra-newsworthy.

The fact the celebrities on the list were a mixture of pop stars, actresses, bloggers, sportspeople and influencers meant we were able to target a number of different media segments, which means more coverage! As PR pros we also know what stories the media love, and much like sex sells, so does anything to do with celebrities and money. This story was a winner from the offset!

How much does PR like this cost?

If you’d like to know how much PR agency results like these cost, just contact us and we’ll tell you.