We work with 3radical, a digital audience engagement platform that works across multiple industries including gaming, financial services and hospitality. We were briefed to launch its ‘Future of Gaming Report 2019’ and it led to some great PR results for the business in the sector.
What we did:
3radical briefed us to support it with launching its ‘Future of Gaming Report 2019’, a white paper that gave an overview of the state of the online gambling and e-gaming industry.
Essentially 3radical wanted to encourage downloads of the report, while expanding its own network within gambling and potentially attract new clients, hence the need for PR to reach this specific audience!
The report combined insight from 11 industry experts from across the sector about the priorities that gambling and e-gaming operators were focusing on, alongside upcoming 2020 trends.
We were briefed to support the launch of the report, which we announced with the headline findings from the white paper.
We also pitched out the experts that had contributed to the report, using angles from their contributions, followed by pitching out 2020 e-gaming and online gambling industry trends.
Throughout we targeted online gambling and e-gaming titles as well as business media.
We’re really pleased with the PR results for 3radical to date!
PR results
Outputs: 
- 16 pieces of coverage including Gambling Insider, European Gaming and EGR Compliance
Outcomes:
- 17 links to 3radical’s site – with 65% of all links linking directly to the report
- A third of the audience we drove to 3radical’s site downloaded the report
- 3radical’s team has had some really interesting and high value leads as a result of its visibility through PR – including a household name gambling company getting in touch off the back of a targeted feature going live
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