Digital PR: ‘The Most Valuable Toys’ for

We work with on an ongoing basis and a lot of what we do for it is creative PR for SEO. Our recent story generated some fantastic PR results!

The idea: is the leading platform for all childcare providers and much of what we do for this client is creative PR to build links for them from sites with a high Domain Authority (DA).

We know that stories with a strong personal finance angle work well and we wanted to include something that we thought would resonate with’s users… toys!

PR results

Our creative idea was to run a ‘Cash in the Attic’-style story featuring a list of once-common toys that might have been bought years ago for a reasonable price but now could be worth a lot of money.

To create the list, we partnered with toy expert Peter Jenkinson of Toyology (a leading authority on toys) to identify which commonly-owned toys would now potentially fetch a good price, as well as a list of toys available today that could become collectible in years to come.

Once the list had been created and hosted on the’s website, we wrote a press release featuring the top valuable toys. We then issued the story to our contacts that we thought would be interested.

As we expected, the story was a hit and generated some great PR results for!

PR results

PR results:


137 pieces of coverage including on The Sun, The Mirror and The Scotsman.


267 links from media sites, including ones with a high DA – such as The Mirror (93), The Scotsman (89), Daily Record (84) and Yorkshire Post (73).

Are you interested in us running a PR for SEO campaign for you?

Please drop us a line!

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