Are PR stunts still relevant in 2021?
June 11, 2021
I recently gave a talk to a CIPR group, looking at creativity and, in particular, PR ‘stunts’. In it, I…
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"Radioactive really helped us to think differently - with their support, we reached our target audiences in a fun and memorable way."
External Communications Manager @ Unite Students
When it comes to getting all eyes on you and your brand, nothing hits quite like strong creative PR or a daring stunt. At Radioactive, we pride ourselves on our creative thinking – it’s at our core, after all – and have delivered stories and stunts over the years for all levels of budget.
However, as with all the work we do, we don’t just make a big splash for the sake of it. Stunts and creative work can and should be just as measurable as other tactics, especially when combined.
Creative stunts can measurably:
Keen to find out how a creative stunt can pack a punch for your brand? Let's talk!
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