Media Relations

"Honestly, are you slipping drugs to your employees to get them to produce these results? The Mail, Mirror and now the Express in less than 2 days. I want what you guys are smoking!"

Ben Corrigan

Co-founder @ Pouch

Effective media relations should form the backbone of every good communications strategy. Our strong press connections and unmatched storytelling skills mean we can inform, educate, and entertain the audiences you need to reach.

With media relations, especially when combined with digital PR, we can measurably:

Increase brand awareness
Build consumer trust
Drive site traffic
Increase remarketing opportunities
Generate content for paid social and other owned channels
Add to your email database
Add to your sales funnel (and demonstrate traffic conversion)

Looking for media relations that increases brand awareness and consumer trust for your business?

Let's talk!

Media Relations case studies

Media Relations blog posts

What is Synapse and why are UK journalists telling PRs we have to use it?

September 26, 2023

Rich Leigh

Work in PR? Been told by a journalist that they’ll only be using Synapse for press releases now? You’re not…

50 or so PR accounts to follow to get you started on Threads

July 6, 2023

Rich Leigh

UPDATE: yeah, this might be a list of 100 or so, instead. Today’s the day – after a relatively short…

5 ways Chat GPT-4 (and AI in general) can help PR agencies

March 20, 2023

Rich Leigh

In 15 years of PR, I’ve seen my fair share of Next Big Things. That, almost always, gives way to…

How to spring clean your PR strategy

March 20, 2023

Angharad Planells

Ah, spring! A time for hope, reflection, and, in the UK at least, a time to finally top up those…

Number of UK PR and marketing job ads at lowest point since Feb 2021

January 18, 2023

Rich Leigh

I’ve a fair amount to say about the PR industry as it stands, but perhaps that can be for another…

Watch our webinar with Propel – all about succeeding as a PR professional in 2023

December 2, 2022

Rich Leigh

This week, three of the Radioactive team joined PR tool Propel for a webinar looking at what it takes to…

Five things that happened in PR this week

November 18, 2022

Tom Gibbon

November 18, 2022 Hello and happy Friday! We’ve decided it’s high time we started talking to you all a bit…

Want to create the perfect PR pitch? A look at Propel’s Q4 ‘media barometer’ data dump!

October 11, 2022

Rich Leigh

The fourth of the quarterly ‘media barometer’ reports has been released today by ‘public relations management’ tool Propel. The report…

Deep dive: AI image generator DALL·E is now open to all – why should PRs and marketers care?

September 29, 2022

Rich Leigh

Words-to-image AI creator tool DALL·E is now available to all, without a waiting list. This is big news, and could…

‘Cash for coverage’ – PR practise entrants that know the price of everything and the value of nothing

July 25, 2022

Rich Leigh

Reporter Evie Barrett at PR Week has, after this tweet from journalist Nicholas Fearn, put together a fantastic and comprehensive…

Sudeley Castle, Materials Market, and the NHS among five new client wins

February 16, 2022

Angharad Planells

In a great start to 2022, we’re welcoming five new clients across the business. The historic Sudeley Castle & Gardens…

Propel Media Barometer Report

August 12, 2021

Rich Leigh

Public relations professionals have, for at least the last two decades, pondered what the best pitching strategy is, and like…

Radioactive Group sees double with two huge client wins

August 9, 2021

Angharad Planells

Slow down for summer? Not a chance! We’re very happy to share that we’ve secured not one, but two huge new…

TikTok Jump: what it means for brands and how to apply to it

June 23, 2021

Rich Leigh

What is TikTok Jump? TikTok has just announced the launch of its new TikTok Jump program, inviting third party providers…

Are PR stunts still relevant in 2021?

June 11, 2021

Angharad Planells

I recently gave a talk to a CIPR group, looking at creativity and, in particular, PR ‘stunts’. In it, I…

Marketers think budgets will stay flat or grow this next quarter

November 24, 2020

Rich Leigh

We recently put this call out to in-house marketers, asking direct questions about marketing budgets in response to the two…

Lockdown’s impact on how and where brands are spending on marketing

November 17, 2020

Rich Leigh

We’ve been running a survey asking in-house marketers how the UK’s two lockdowns have impacted their marketing budgets. We’ve asked…

Journalists looking for non coronavirus-related content

April 6, 2020

Jade Beddington

As the whole world’s media is focused on reporting on the global pandemic coronavirus, its our job as communicators and…

Media training: why it’s important in a crisis

March 20, 2020

Jade Beddington

We know that business owners and spokespeople are being/going to be approached by the media to give interviews and statements…

How to know you’re ready to work with a PR agency

February 13, 2020

Angharad Planells

As Head of New Business and Strategy and it’s my job to deal with everything from client briefs we receive…

Creative brand PR: Why we need vagina scented candles for comms to cut through

January 23, 2020

Jade Beddington

2020 has been pretty weird so far hasn’t it, news-wise? We’ve had Megxit, the murmurings of World War 3 and…

What hiding Instagram likes means for marketers

October 22, 2019

Jade Beddington

In early summer 2019, Instagram announced a move that could potentially be monumental for the social media world – it…

Putting what I’ve learnt during my Masters into PR experience practise!

April 18, 2019

Rich Leigh

By Sophie Price Whilst studying my Masters in PR & Comms I decided I needed to actually work in a…

PR: It’s not life or death

February 28, 2019

Liz Hinds

Walking into my 2nd week working at a PR agency while also completing my Masters in comms, I was tasked…

Do start-ups need PR?

November 5, 2018

Jade Beddington

At Radioactive PR, we have loads of experience of working with start-ups and entrepreneurs. If you’re a start-up founder, or…

Why all start-ups should read this book (or this blog)

October 30, 2018

Jade Beddington

At Radioactive PR, we have lots of experience in supporting start-ups and entrepreneurs with PR. Depending on their needs, our…

The new ASA influencer guidelines: 5 things you need to know

October 4, 2018

Jade Beddington

Being an influencer is a serious business, to the point where people shelve their Oxbridge degrees for a life of…

We’ve landed a tasty new PR client: Vibrant Vegan!

August 6, 2018

Rich Leigh

A nice new win to announce to start the week (the week we begin the process of surveying staff and…

Let’s kill the idea that we’re ‘only as good as our last PR story’

March 19, 2018

Rich Leigh

The team and I had an ‘orientation’ session on SEO analytics and research tool Searchmetrics on Friday, looking at how we can better…

A handy calendar of PR, marketing and social media Twitter chats

February 22, 2018

Angharad Planells

I know what it’s like – you’re busy, and the last thing you feel like you have time for is…

Reading ‘Edelman and the Rise of Public Relations’ as the owner of a growing PR agency

February 6, 2018

Angharad Planells

I’ve had Franz Wisner’s book ‘Edelman and the Rise of Public Relations‘ – one-part ode to founder Daniel Edelman and…

Radioactive Roundup in figures…and some news

October 13, 2017

Angharad Planells

If you can believe it, the Radioactive Roundup is almost seven months old! That’s… Close to 750 links to the…

PR insight: what kind of business bump does 15 minutes on Dragons’ Den give you?

August 21, 2017

Angharad Planells

[Updated on Thursday 24th August to include new stats!] On Sunday the 20th, a client of ours was featured in…

My slides from PR Fest 2017: “PR stunts – a relic of a bygone age, or a useful PR tactic?”

June 19, 2017

Rich Leigh

“A good dose of filth” was how my talk at last Thursday’s PR Fest in Edinburgh was described by Hotwire’s…

Ten digital marketing tools for start-ups

June 6, 2017

Lydia Bryant

Generally as a start-up you are cash strapped, but need to create a buzz around your new business. This can…

Post photos to Instagram from your desktop (with how-to images)

May 10, 2017

Rich Leigh

Do you manage your company’s Instagram account? Or perhaps you work in a social media agency, and you manage one…

Gravity – British entrepreneur invents, builds and files patent for Iron Man-like flight suit

March 31, 2017

Rich Leigh

We’ve recently had a really nice spate of new client wins, including the UK’s biggest childcare website, Childcare.co.uk. In a…

What should you think about before hiring a PR company?

November 26, 2016

Angharad Planells

A public relations agency client is a business or brand that hires a PR company for its services. For business…

How to get your company noticed by your target market

November 23, 2016

Donna Clapp

To get your company noticed by your target market / audience, you should first try to understand who the target…

PR agency insight: what is a public relations strategy?

November 22, 2016

Angharad Planells

Brands or businesses who want to grow may look to public relations services to help get them out there and…

How can public relations influence people?

November 21, 2016

Angharad Planells

Public relations (or PR) is a marketing tool that is used to connect a company or a person (if it’s…

What do you look for before choosing a PR agency?

November 20, 2016

Angharad Planells

For business founders or in-house marketers who have never hired a PR agency before, it can be difficult to know…

When does it make sense to engage a PR agency?

November 18, 2016

Angharad Planells

Company founders who want to grow their business will often look to marketing (which can lead to hiring a PR agency)…

PR agency insight: what is the right way to do PR for startups?

November 17, 2016

Angharad Planells

We know that most startup businesses owners will at some point think about how PR can help to support their…

Why is public relations important to an organisation?

November 16, 2016

Angharad Planells

The majority of business owners have probably heard of public relations, but they might not necessarily understand what it is…

PR agency insight: what is digital PR exactly?

November 16, 2016

Jade Beddington

As everything is online, digital PR is really the only kind of PR that has any significant meaning anymore. With…

What makes a good PR agency?

November 15, 2016

Jade Beddington

For businesses that are new to the process of hiring a PR agency it can be challenging, especially when considering…

How can social media help public relations?

November 13, 2016

Angharad Planells

Public relations and social media both fall underneath the umbrella of marketing. Other things that classify as marketing might be…

Should public relations agencies ever guarantee media coverage?

November 11, 2016

Angharad Planells

If you’re about to invest money in a public relations agency / PR support then the burning questions you might…

How do public relations firms measure ROI?

November 10, 2016

Jade Beddington

As a public relations agency, and for anyone who works in the industry, we know it’s a common challenge for…

Public relations – How can it be used to manage a crisis?

November 8, 2016

Angharad Planells

Public relations can be used to effectively manage a crisis. Most people will be able to remember when a brand…

How can a PR campaign help my company grow?

November 7, 2016

Angharad Planells

If you are a business owner, or work in the marketing department at a company, you might want to know…

How does public relations support marketing?

November 5, 2016

Angharad Planells

For anyone looking to work in public relations or someone who might want to hire a PR agency to support…

What is the role of a PR agency?

November 4, 2016

Angharad Planells

What is the role of a PR agency? “Publicity is absolutely critical. A good PR story is infinitely more effective…

View all news stories